In expectation of Super Bowl XL in Detroit, entertainers are for events throughout “Super Weekend,” including DJ AM at Groove Detroit … Art in Motion. This fundraiser, to benefit The Children’s Center The Detroit Super Bowl XL Host Committee has brought about the Sanctioned Event Program, on lieu of the NFL, to engage the community in Super Bowl. This form of community outreach allows local residents and visitors the opportunity to enjoy Super Bowl related programming while at the same time provides fiscal benefits to local charities. Sanctioned Events are promoted through assorted Host Committee channels including the Event Guide and Host Committee website.