Have you ever sat around after a great party with your friends ? I know I have, worn out and tired discussing the nights events and things to come. Sometimes during those discussions we would talk about how cool it would be if Microsoft started up a website for dj’s. Man that would be awesome…
uhm ok back to reality.. it never crossed our minds.. microsoft.. music.. doesn’t really sound like something the maker of Windows and Internet Explorer would be interested in. Well it turns out they are interested.
Microsoft has started up a community site for “electronic artists” called Crossfader. The site is well designed and has a polished look that few sites for the dj community have had.
Crossfader has a message board that is broken up in two sections. The first a section is called “The Booth”. The Booth is geared towards the discussion of genres of music. It has a forum for the all the general electronic dance music genres and one for hip hop. The second section, called “The Knowledge”, is for technical discussion. In the section “The Knowledge” there are forums covering gear, performance tips, and promotion. The forums are not very active yet, but since the site is new that is understandable.
Also the site has some limited content in the form of writing and music. The writing was interesting but read more like a blog than a professional writing. The music was top notch offered in formats for Windows Media Player and regular mp3.
The question though is will a community of traditionally underground artists thrive on a corporate run site ? It is interesting that Microsoft would release a website in such an informal fashion. If they maintain the informal atmosphere the site might retain the trust of the dj’s.
So will Microsoft be at the Winter Music Conference next year with DJ’s ?